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A new-generation approach to stand-out graphics effects

Iscent’s eye-catching holographic-like images are produced with a state-of-the-art film surface modification technology and can be integrated into existing printing presses very cost-effectively – without any extra ink, metal, or lamination.

Conventional holographic technologies are based on the use of metallic foils or coatings, laminated structures, and UV curable varnishes. Iscent’s innovative light-scattering film technology does away with the need for all of these, as its rainbows of colour are generated simply by altering the topography of plastic or paper surfaces.

Iscent’s proprietary process works its ‘magic’ through the use of micro- or nanometre-scale surface modification and a special combination of materials, heat, and nip pressure. The unique roll-to-roll process can be integrated into existing printing presses – without the need for any extra ink, metal, or lamination – to produce stunning, fully customizable effects directly on to plain or pre-printed paper, board, or plastic film.

As nothing is added to the film nor are any other materials used, Iscent’s technology offers a cost-effective and eco-friendly alternative to conventional holograms and foils. It also means that hologram effects can be used on food industry lines for the first time ever.

Eye-catching differentiation

Iscent’s technology can produce a wide variety of visual, haptic, and tactile effects. These include customised optical patterns, images, company logos and shapes; surface treatments for plain and pre-printed films; films for thermoforming; and virtually invisible microcodes for authentication purposes.

Applications include a wide variety of flexible and rigid packaging, labels, and thermoformed products such as lids, trays, and blister packs. In-mould films can also be used with injection-moulded plastic products, laminated structures, and interior design elements.

In the case of film, decoration can be selectively added to transparent stock and gift-wrap without compromising on transparency or adding any extra substances onto the surface. Premium products can also be labelled with embedded optical codes that are difficult to counterfeit, thereby adding a further level of product security for retailers and consumers.

Thanks to its minimal raw material footprint and ability to work with web widths of up to 1.2 metres, Iscent’s technology opens up a new range of business opportunities for high-volume product lines, something that conventional hologram printing techniques cannot normally do.

In addition to packaging and gift-wrap film sold to its own customers, Iscent produces custom materials for other companies and is keen to licence its expertise and technology to possible partners.

Iscent can produce customised effects directly on to paper, board, or plastic film using a unique roll-to-roll process.

Iscent’s new technology:

  • Offers a new, cost-effective way to provide pre-packaged products with protection/authentication
  • Can enhance packaging with lowcost, high-quality, versatile visual effects
  • Does not increase material usage and/or require additional components. As a result, end-products are as recyclable and food-safe as the original product or packaging
  • Enhances printing with a new inkfree solution, and
  • Can be integrated with existing packaging and printing equipment and run at commercial line speeds.
> Jaakko Raukola
(Published in HighTech Finland 2013)